Know what matters to your client before you walk in the room
KYP helps estate agents win the instruction and mortgage brokers build rapport faster — by giving both sides of a property sale a clear picture of what their client actually cares about.
Try it — Question 1 of 5
Which matters more to you?
The problem
valuations and applications rest on what's said, not what's meant
A vendor says, "we need a quick sale." An agent hears a timeline.
But what does "quick" actually mean to them? Is it a hard deadline driven by a job move or a chain, or a preference that would bend for the right offer? Do they want to retain control over every viewing and every price conversation, or would they rather hand that over to someone they trust?
An applicant says, "we want the cheapest rate." A broker hears a number.
But is rate really what's driving them, or is it certainty of approval, speed to exchange, or simply wanting someone to explain the process in plain terms?
Traditional qualification — on both sides of the transaction — focuses on the surface facts: price, timeline, budget, product. Useful, certainly, but rarely the information that determines whether a vendor instructs you, or an applicant sticks with you.
The real drivers lie beneath the surface. Control versus convenience. Speed versus certainty. Price versus peace of mind.
These priorities rarely emerge in a valuation appraisal, a fact-find, or a web enquiry form. Vendors and applicants often haven't consciously articulated them, even to themselves.
They only become visible when someone is forced to choose between competing things they actually care about.
Those choices reveal what a vendor's priorities are, and what an applicant genuinely needs from the process — before either conversation has properly started.
How it works
From enquiry to insight, in five steps.
Enquiry call
Client calls in — nothing changes about how you take the enquiry.
Link sent
A neutral ichoose.uk link goes straight to their phone or inbox.
Session run
A short series of head-to-head choices — no forms, no jargon.
Client sees results
A simple, clear ranking of their priorities.
You get the report
Full detail, ready before you call back.
The solution
a clear, evidence-based picture of what someone actually wants
Instead of asking a vendor or an applicant to rate a list of priorities in isolation, KYP presents a short series of simple head-to-head comparisons.
Each one asks a single question: Which matters more to you?
Price or certainty? Control or convenience? Speed or thoroughness? One choice at a time, surfacing priorities that would otherwise stay hidden.
A vendor or applicant completes the process in just a few minutes, on their own device. No leading questions, no sales bias, and no opportunity to mark everything "important."
The result is a clear picture of what that person values most, and how they're likely to make their decision. See how the comparisons work →
Now you know which points to lead with, which concerns to address first, and what will actually resonate — because you know what this vendor ranked highest, and what an applicant needs to hear to stay engaged with you.
Conversations become more relevant. Instructions convert faster. Applicants stay with you rather than drifting elsewhere.
Because the difference between a recommendation and a match is understanding what truly matters.
The old way
Guess based on what was said.
Vendor gives a timeline, agent assumes fit. Applicant gives a number, broker assumes fit. No clarity on what actually matters. Instructions stall, applicants drift.
Result: low confidence, wasted valuations, lost applicants.
The KYP way
Discover actual priorities.
Vendor or applicant chooses in a direct head-to-head comparison. Real preferences surface. You lead the conversation with what actually counts.
Result: confidence, won instructions, applicants who stay.
Time is money
How much are lost instructions costing you?
Move the sliders. This is time you're already spending on valuations that don't convert.
spent on valuations that never became instructions, before you'd have known it.
One sale, two conversations
Every property sale runs through the same two conversations. KYP sharpens both.
The estate agent
Winning and progressing the instruction
Show a vendor you understand what they actually want from the sale — before you've valued a single room.
See how it works for agentsThe mortgage broker
Building rapport with the applicant
Understand what matters to an applicant early, so the conversation feels personal from the first call.
See how it works for brokers